This intensive Fashion Marketing workshop will introduce you to the role of a fashion marketer and PR professional. It will cover all you need to know in terms of marketing, PR strategies and communication, with a focus on luxury. This workshop will be split into theory and practical sessions. It is suitable for individuals that want to receive a deeper insight on the elements of marketing, PR, and communications in a fashion corporation, which will enable them to create and manage marketing strategies.


To Be Confirmed

Topics Covered


  • • Fundamentals of Marketing
  • • Consumer Behavior
  • • Traditional Media Marketing
  • • Digital Marketing
  • • Customer Relationship Management


  • • Fundamentals of PR
  • • How to Set a PR Strategy
  • • How to Build a Fashion Calendar/PR Plan
  • • How to Write a Press Release
  • • Trend Forecasting
  • • Dealing with Publishers/Media
  • • Career Opportunities and Advice


  • Duration: 2 weeks (15 hours)
  • Time: Morning & Evening Session
  • Starting Date: November 18, 2018
  • Price: 4,400 AED
  • Location: Iris Bay Commercial Tower, Business Bay, Dubai
  • Limited Seats

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