Blogging isn’t just about posting edited pictures and complementing them with sharp captions. Successful blogging is about communicating from the heart and connecting with your audience with a strategy set in place. In ‘The Influencer Entrepreneurship’ workshop, Lana El Sahely will take you through the main guidelines to build an online presence, maintain a consistent identity, and deliver messages across different online platforms, whilst keeping your audience engaged. Finally, Lana will share her know-how on how to turn an online presence into a business, how to monetize it, and take it to global levels.


Lana El Sahely was born and raised in Cameroon, Africa, where she grew up inspired by her mother′s passion for fashion and everything beautiful.

She graduated from the American University of Beirut in Lebanon where she completed her BA in Economics. In August 2010, she launched “L’Armoire De Lana” a platform to express herself and her Fashion styles. The blog has been chosen as one of the Top 10 fashion blogs in the Middle-East. Her Instagram was recently mentioned in a Vogue Arabia 2017 article, as one of the Top 20 fashion Instagram accounts to follow. Today, Lana is one of the most influential Arabian Women to follow on social media.

Some of Lana’s top achievements include being personally picked by international makeup artist, Charlotte Tilbury for a special editorial in Harper’s Bazaar Arabia in June 2017 and walking the Dolce & Gabbana Fall 2016-2017 fashion show in Milan Fashion Week.

Last but not least, she launched the L’Armoire De Lana e-Shop on her website, in December 2016, featuring exclusive collaborations with big brands such as Rami Kadi, Hussein Bazaza, Sarah’s Bag, Bassam Fattouh, Nada Debs, Essie International, Vanina, Rifai and many others.


  • Date: Saturday October 27, 2018
  • Location: Rotana Al Bandar, The Creek
  • Limited Seats

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